Virtual Lab: Personal Branding - Show Up On Purpose

Personal Branding -Show Up On Purpose

Personal Branding: Show Up On Purpose helps professionals take control of how they are perceived and the impact they make. Personal branding is not about fashion trends or corporate titles—it’s about clarity, consistency, and confidence. Together, we will explore the connection between identity, storytelling, and visiblity, and how it all comes together to craft a brand that supports both personal and professional growth. Through reflection, discussion, and guided exercises, participants will walk away with a clearer sense of their brand and practical next steps for showing up with purpose every day. And, we'll answer that age-old question "what will I wear?!" 

In this lab you will:

• -Gain understanding of the foundations of personal branding and why intentionality matters.
• - Learned how to align personal values, professional goals, and outward presence to “show up on purpose.”
• - Identified practical strategies to strengthen their brand across professional, digital, and in-person spaces.
• - Gained tools to communicate their story with confidence and authenticity.
• - Left with an action plan for applying branding principles immediately in their careers and leadership journeys.

Tickets:
Free Professional, Executive & CI Gratis members
$45 General & Young Professional members  
$60 Inforum guests (non-members) 

Thank you to our facilitator: 

Andrea Walker-Leidy is a dynamic speaker, publicist, and communications strategist with nearly two decades of experience helping professionals and organizations harness the power of storytelling and personal branding. She is the founder of Walker Publicity, a Metro Detroit-based firm specializing in PR and strategic communications, where she has guided countless businesses and nonprofits in sharing their stories with confidence and impact. Andrea is also the creator of Look On Purpose, a personal branding and wardrobe consulting service designed to help individuals align their values, presence, and style with intention. As host of the podcast It’s Not Just A Tuesday, Andrea celebrates storytelling, work/life balance, and the power of unassuming moments in professional growth. Known for her relatable energy and practical strategies, Andrea inspires audiences to not only show up — but to show up on purpose.

About Inforum Virtual Labs
Inforum Virtual Labs are online, interactive and skills-based events that bring real-world perspective from a practitioner with deep expertise in a particular field or subject. The labs are designed with top-notch instruction, and selected to complement leadership development at different stages of careers. Participants will walk away with new information and a concrete personal action plan that carries the learning into workplace practice.