SE A2Affinity Group

Careers take many paths, and COVID has disrupted our very concept of work. On March 6, A2 Affinity will present two professionals who have leveraged their skills to become Fractional Chief Officers. Wiebke Hagendorf-Schroeter will talk about her journey to becoming a Fractional chief operations Officer. Jayne Burch will share her path to success as a Fractional chief marketing Officer. Is this career path for you? You will learn the skills, how to find clients, and how to determine pricing.

Join us at 8 AM on March 6 for this fascinating discussion.

Wiebke Hagendorf-Schroeter

Provides services as fractional Chief X Officer Wiebke Hagendorf-Schroeter has one foot in strategy and the other in execution, utilizing her unique capabilities to drive development and change in technical organizations while covering the whole spectrum of issues that a business faces from conception of strategy to "in-the-trenches" execution.

Her Superpower: Building a collaborative, high-performance culture with empowered teams based on transparency, trust and accountability.

Wiebke has a PhD in Chemistry and has managed R&D teams for several years before pivoting into a P&L leadership position managing the North American equipment business for a German group. In spring 2020, Wiebke founded her consulting business and has since been working with mostly startups.

Jayne Burch, Fractional CMO, works with the CEOs of cleantech and staffing companies to launch new products or services and expand into new markets. She is the founder of Essential CMO, a division of Marketing Monsoon, LLC. As a fractional CMO, she works with her clients to develop a comprehensive marketing strategy and provides leadership to the marketing team to execute that strategy.

Jayne founded Marketing Monsoon, LLC in 2006 to boost small businesses with lead generation strategies using their website. Through Marketing Monsoon she has helped hundreds of business owners grow their business. Jayne and the Marketing Monsoon team have developed deep expertise in content marketing, marketing automation, and sales enablement using the HubSpot software. Marketing Monsoon has been a HubSpot Solutions Partner since 2016.

A2 Affinity
If you live or work in the Ann Arbor area, the A2 Affinity group is for you! Join us as we develop meaningful relationships with other Inforum members, make strategic connections, and discuss topics of importance to women today.

Attendee List
 

Group Leadership:

Marilyn Clark mjmclark@gmail.com

Kris Liebau, kris@actionandeasecoaching.com

Linh Nguyen mlinh26.wsb@gmail.com