Virtual Lab: Personal Branding

Developing Your Personal Brand & Voice for Social Media Networking

What is Branding? Branding is a fancy word for how you communicate what’s important to you and why. 

Andrea Walker-Leidy will share her personal story of finding balance between professional and personal brand building while guiding participants through an exercise to discover their own personal brand. You will walk away with inspiration (and a few tips and tools!) to share with social media communities you want to connect with.

Your personal brand is the ‘why' behind who you are. It is, at its core, what you want people to think, feel and remember when they interact with you. As a business owner or professional, your personal brand is a large part of your organizational brand, setting the tone for how you do business. When it comes to branding and marketing on social media, a few things are true
— First: You are what makes your business unique. Second, and most important: You are the story behind the work!

In this lab, you will:

• -Learn how to create personal branding designed to share your unique story and thought leadership with connections, clients, partners and your ideal community. 

Tickets:
Free Professional, Executive & CI Gratis members
$45 General & Young Professional members  
$60 Inforum guests (non-members) 

Thank you to our facilitator: 

Andrea Walker is a true suburban Detroiter, Andrea Walker-Leidy was born and raised in southeast Michigan. Telling stories has always been Andrea’s passion. When she launched Walker Publicity in 2007, she had a vision of helping others share their unique tales. She was working as a freelance writer, after leaving her position as a local newspaper editor, when Andrea realized that everyone has a story to tell – and she knew she could help put those stories out into the world.

In the ever-changing landscape of media, marketing and social media, there is always a new way to share a story! But the old ways of storytelling are still relevant and Andrea knows how to tend to them. Through Walker Publicity, Andrea has created an a la carte service menu for marketing, publicity, reputation management, public relations and social media. The menu is designed so organizations that may not have the resources for full-time marketing staff can still want to get the word out on events, products and services.

Andrea has a true passion for nonprofit work and supports them through Walker Publicity’s ability to connect the stories of nonprofits with the local media. She’s spent the past decade building relationships in the communities she serves, as well as with media across the globe. Those relationships have given her the honor of sharing stories, connecting people and building her own business.

Once just a dream, Walker Publicity is now a team of five talented women from across the US.

About Inforum Virtual Labs
Inforum Virtual Labs are online, interactive and skills-based events that bring real-world perspective from a practitioner with deep expertise in a particular field or subject. The labs are designed with top-notch instruction, and selected to complement leadership development at different stages of careers. Participants will walk away with new information and a concrete personal action plan that carries the learning into workplace practice.