SE Learning Lab: Storytelling for Business

02/16/2017 08:00 AM - 10:00 AM ET

Category

Learning Lab

Admission

  • $85.00

Location

Henkel
32100 Stephenson Hwy.
Madison Heights, MI
United States of America

Description

This event is SOLD OUT!

Storytelling for Business

Storytelling is a powerful tool. Let's talk about how you are already using storytelling and how you can add it to your repertoire. Whether preparing for a public speaking role, making a sales pitch, or relating to colleagues, storytelling can enhance your ability to communicate.

Learning Objectives & Key Takeaways

  • The fundamental reason why stories work.
  • Ways we use storytelling in business without even realizing.
  • The four essential elements of every good story.
  • Secrets for finding stories within abstract, technical, difficult or dry material.
  • The best test for making sure any story will have the desired impact on your audience.

Lab Leader

Former television reporter, college professor and corporate spokesperson Christina McKenna is a career storyteller who has captured the art of using story to engage, persuade and inspire audiences of all kinds. As the founder and owner of Bluestone Executive Communications, McKenna coaches professionals at every level to reconnect with their inner storyteller to make business communication more interesting and impactful. McKenna's extensive client list includes General Motors, Magna International, Masco, Continental Automotive, La-Z-Boy, Shinola, Valeo and scores of other companies, nonprofits and government entities.

McKenna earned a bachelor's degree in political science from the University of Chicago and a master's degree from Columbia University's Graduate School of Journalism. She reported for TV stations in Vermont, Virginia, Seattle and Boston before returning to her native Detroit. She is a frequent public speaker and regularly writes about storytelling, presenting, and business communication in the blog "Let's Be Clear."
 

Thank you to our generous host!

 

About Inforum Learning Labs
Inforum Learning Labs are hands-on, skills-based workshops that bring real-world perspective from a practitioner with deep expertise in a particular field or subject. The labs are designed with top-notch instruction and feature individual and small-group activities that foster intentional connections and fast-paced learning. Session topics are selected to complement leadership development at different stages of careers. Participants will walk away with new information and a concrete personal action plan that carries the learning into workplace practice.