WM TechnologyNEXT Conference

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TechnologyNEXT Emerging Transformation Conference
Thursday, October 10 at Amway Headquarters

Join us for Inforum's inaugural West Michigan TechnologyNEXT Conference held at Amway's headquarters. Register today to hear a robust line up of experts within the technology industry including the keynote speaker, May Russell, global leader of consumer and mobility emerging technologies, Ford Motor Co.

Keynote Speaker

May Russell, global leader of consumer and mobility emerging technologies, Ford Motor Co.
"Digital Technology Transformation and You!"

8:00 a.m. - Registration, Breakfast and Networking

8:35 a.m.
Introduction of event and welcome
Tina Abdoo, director, enterprise architecture and planning, Amway

8:45 a.m. Technology Panel Discussion
Overview: Listen to this panel of experts discuss the latest technology trends, how to identify mentors and sponsors, and what they have learned through their journey in their leadership roles.

9:45 a.m. Break/Networking

10:00 - 10:50 a.m. Breakout Sessions

Breakout Session Option 1
"Lean Marketing Operations: Transforming Marketing from Overhead to Value-Add"
Presented by:
Jennifer Jurgens, CEO and founder, 1 Bold Step

Overview: Jennifer will be sharing insights on how the emerging field of marketing operations and the transition to “self-educating buyers” has changed the sales and marketing dynamic to one of interwoven responsibilities and shared ownership of revenue goals.

Breakout Session Option 2
"Today's Threats and Mitigation"
Presented by:
Jessica Dore, principal, technology risk management, Rehmann

Overview: Join this session to learn about the latest cyber security threats and techniques and gain actionable insights on how to safeguard your organization. This session will cover major cyber attacks and the cost of cyber breaches, the Cybercrime Toolkit, and where organizations need to focus for their security.

11:00 - 11:30 a.m. Break/Networking

11: 30 a.m. Lunch begins

12:00 p.m. Keynote Speaker

Digital Technology Transformation and You!
May Russell, global leader of consumer and mobility emerging technologies, Ford Motor Co.

Technology is accelerating the speed of innovation and new business models in all industries from food to manufacturing to medicine. Digitization is improving quality of life, employee satisfaction, decreasing corporate cost and adding to top line revenue. We have spent the last 100 years creating the building blocks and the foundation of the digital revolution, and only just now seeing the tip of the iceberg in terms of the art of the possible in its pervasive applicability.

How will you impact and be impacted by the digital revolution as a professional and as an adopter?