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Brand Networking: The Art of Meeting for Coffee

What does your personal brand say about you? Can you influence what others think? Learn ways to build and develop your brand with strategic connections – sometimes as simple as meeting for a cup of coffee.  We all have heard that networking is key to career success, but how do you get started? Or if you’re already networking, is there a better way to build those strategic connections?

Join us for this dynamic, interactive Learning Lab presented by Inforum’s CEO, Terry Barclay, and Brenda Meller, Founder of Meller Marketing.  Their judgement-free zone allows you to practice new techniques to make intentional networking less intimidating.

Key Takeaways:

• How to assess your personal brand today and evolve your personal brand for the future
• Techniques for strategic networking at events
• The importance of informational interviews throughout your career
• How to tap into online resources like LinkedIn to prepare for meetings and networking events
• How to more effectively create new connections via LinkedIn
• Techniques to find more time to network, such as “virtual coffees”

Bonus Opportunity:

Your professional image, whether on LinkedIn, your website, or on a slide deck, is often your first impression to potential clients, customers or recruiters. Your headshot should be a current, confident and approachable portrait of you and your brand. If it's time for a headshot update, Inforum is providing a special opportunity immediately following this Learning Lab. Headshot Photographer Scott Lawrence will be available a half-hour before and two hours after the lab. For only $79, Scott will provide a headshot mini session. After the event, you'll have the opportunity to review your proofs and select a final image for professional retouching. To book an appointment time with Scott, Register here. This photography session is designed to help you polish up your LinkedIn profile at an affordable price point, but is limited to the first 20 who registered.

PLEASE NOTE: There are two separate registration processes. If you register for the photo session with Scott you must also register for the Learning Lab.
 

Learning Lab Leaders:

Terry Barclay has been the President and CEO of Inforum since 2001.  Under her leadership, Inforum has added multiple programs that help women accelerate their careers.  Terry currently serves on the Board of the Cranbrook Institute of Science and The Nature Conservancy of Michigan. Terry has been called upon as a thought leader on women’s issues in Michigan, and knows the value of fostering strategic connections.

Brenda Meller is the owner and marketing consultant at Meller Marketing, which specializes in marketing and social media support for individuals and businesses. She has been leveraging social media to propel her personal and professional efforts for over ten years, and now blends this experience with her marketing expertise to help individuals and organizations. You can find Brenda Meller and Meller Marketing online on all the major social media channels.

Thank you to our sponsor

Also: If you're looking to rebrand, or launch a new business or consulting practice, you can schedule an appointment for a more comprehensive headshot photography session with Scott at his Rochester studio. Mention INFORUM when you book the appointment before 10/1/18 and you will receive $25.00 off a studio session.

More Time — Private studio sessions run about 45 minutes and start at $299. This gives you time to warm up and an opportunity to change clothes.

More poses — In addition to a tight headshot, we can shoot a vertical portrait, which is great for ads, speaking events or personal branding.

Custom Lighting — The studio allows for more sophisticated lighting to best flatter each face.

More Images — Studio packages include 3 fully retouched images from a choice of about 15 proofs. Different images for different audiences.

Professional Hair & Makeup — It's so worth it.

About Inforum Learning Labs
Inforum Learning Labs are hands-on, skills-based workshops that bring real-world perspective from a practitioner with deep expertise in a particular field or subject. The labs are designed with top-notch instruction and feature individual and small-group activities that foster intentional connections and fast-paced learning. Session topics are selected to complement leadership development at different stages of careers. Participants will walk away with new information and a concrete personal action plan that carries the learning into workplace practice.